Matomo
Ethical Google Analytics alternative giving 100% data ownership and privacy compliance
pricingfree tierapichecked 22 Aug 2026
What Matomo is
Matomo (formerly Piwik) is a powerful, privacy-compliant web analytics platform used on over one million websites. It provides complete data ownership, ensuring analytics data is never shared with third parties or advertising networks. Features include goal tracking, ecommerce reporting, heatmaps, form analytics, search engine keyword analysis, and custom dimension reporting for privacy-conscious enterprises.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Cloud Starter | $23/mo | $19/mo | 50,000 monthly hits, heatmaps, form analytics, full cloud hosting, 30 sites |
| Cloud Business | $69/mo | $57/mo | 300,000 monthly hits, custom reports, SEO keyword performance, white-label |
Full-featured Google Analytics alternative with 100% data ownership and privacy compliance.
Free access: Free self-hosted on-premise version with 100% data ownership
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- Government organizations, healthcare systems, and enterprises requiring strict GDPR and HIPAA compliance
- Marketers migrating away from Google Analytics who still need advanced goal and ecommerce tracking
Not for
- Solo creators looking for zero-configuration 30-second analytics setup
Integrations
Matomo alternatives
All 4 alternatives to Matomo, compared Get the Toolvern badge for Matomo
Plausible Analytics Privacy-focused, lightweight web analytics with no cookies and full GDPR compliance 
Fathom Analytics Simple, privacy-first website analytics with built-in uptime monitoring and zero cookies 
Mixpanel Self-serve product and marketing event analytics with generative AI insights 
Looker Studio Free dashboards across Google data sources Head to head: Matomo vs Plausible Analytics Matomo vs Fathom Analytics Matomo vs Mixpanel Matomo vs Looker Studio
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.