Section
AI Tools for SEO & Content
13 categories, 94 tools published.
This is the largest section of the directory and the one that changed most in the past year. Search stopped being one destination. A query that used to end on a results page now often ends inside an answer, and the tools here have split along that line.
Two of the thirteen categories did not exist in this shape a year ago. AI Search Visibility covers products that measure whether ChatGPT, Gemini or Google's AI Overviews mention your brand at all. Answer Engine Optimization covers the ones that try to change the answer. Measuring and influencing are different jobs, and the pricing shows it — the trackers start at $59 while the optimisers are usually bundled into a content platform you already pay for.
The older categories did not disappear. Keyword research, rank tracking and technical audits still decide whether a page can be found in the first place, and every AI answer is assembled from pages that ranked. What changed is that the same vendor now often sells both, and the price of the AI half varies by a factor of seven depending on who you buy it from.
What the prices look like here
| Measure | Across 54 tools |
|---|---|
| Cheapest paid plan | $1/mo |
| Median entry price | $50/mo |
| Most expensive entry plan | $800/mo |
| Tools that publish no price | 10 |
| Tools with a free tier, not a trial | 8 |
read from each vendor's own pricing page · 20 Aug 2026 · how we verify
How to choose in this section
Start with what you already pay for. Semrush includes AI-search tracking in its $117 entry plan; Ahrefs charges $398 a month for Brand Radar on top of a subscription that already costs $129. Before buying a dedicated tracker at $99 to $800, check whether your suite added one quietly.
Separate the measuring from the fixing. Otterly and Knowatoa only tell you where you stand. Frase, Surfer and Clearscope change the content. Buying two products that both only measure is the most common waste in this section.
Watch the unit. Trackers price on prompts, content tools on articles or documents, crawlers on pages. A tool that looks cheap on seats can be expensive on the unit you actually consume.