Mixpanel
Self-serve product and marketing event analytics with generative AI insights
pricingfree tierapichecked 22 Aug 2026
What Mixpanel is
Mixpanel tracks user interactions across web and mobile applications, helping product and marketing teams analyze user conversion funnels, retention curves, and cohort behavior. Its Spark AI interface lets non-technical team members ask questions in plain English and instantly generates charts and data insights. The platform correlates marketing acquisition channels with downstream product usage to show true customer lifetime value.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Growth | $28/mo | $20/mo | Up to 100M monthly events, unlimited saved reports, cohort modeling |
| Enterprise | $833/mo | $699/mo | Advanced data governance, single sign-on (SSO), automated anomaly detection |
Event-based product and marketing analytics with Spark AI natural language querying.
Free access: Free tier up to 20M monthly events
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- SaaS and mobile app teams analyzing user onboarding drop-offs and feature adoption
- Growth marketers connecting marketing campaign source data with product retention
Not for
- Content blogs only needing basic pageview and bounce rate metrics
Integrations
Mixpanel alternatives
All 4 alternatives to Mixpanel, compared Get the Toolvern badge for Mixpanel
Amplitude Digital analytics platform for user behavior tracking and product experimentation 
Heap Autocapture product analytics platform uncovering hidden funnel friction 
Dreamdata Revenue attribution for B2B with a free tier 
Looker Studio Free dashboards across Google data sources Head to head: Mixpanel vs Amplitude Mixpanel vs Heap Mixpanel vs Dreamdata Mixpanel vs Looker Studio
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.