Looker Studio vs Mixpanel: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Looker Studio | Mixpanel |
|---|---|---|
| tier 1 | Free — Free for all users, unlimited reports and dashboards | $28/mo — Up to 100M monthly events, unlimited saved reports, cohort modeling |
| tier 2 | $9/mo — $9 per user per project per month — Google Cloud support, CMEK | $833/mo — Advanced data governance, single sign-on (SSO), automated anomaly detection |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Looker Studio if
- Teams whose data already lives in Google products
Choose Mixpanel if
- SaaS and mobile app teams analyzing user onboarding drop-offs and feature adoption
- Growth marketers connecting marketing campaign source data with product retention
Where each one disappoints
Looker Studio
- Non-Google sources — connectors are third-party and paid
Mixpanel
- Content blogs only needing basic pageview and bounce rate metrics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.