Amplitude vs Mixpanel: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Amplitude | Mixpanel |
|---|---|---|
| tier 1 | $61/mo — Up to 150k monthly tracked users, cohort syncing, session replay | $28/mo — Up to 100M monthly events, unlimited saved reports, cohort modeling |
| tier 2 | On request — Predictive analytics, automated behavioral clustering, custom MTU tiers | $833/mo — Advanced data governance, single sign-on (SSO), automated anomaly detection |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Amplitude if
- Product managers and growth teams conducting deep behavioral cohort segmentation
- Digital businesses combining user event analytics with live A/B feature experimentation
Choose Mixpanel if
- SaaS and mobile app teams analyzing user onboarding drop-offs and feature adoption
- Growth marketers connecting marketing campaign source data with product retention
Where each one disappoints
Amplitude
- Small websites looking for simple cookie-free traffic counters
Mixpanel
- Content blogs only needing basic pageview and bounce rate metrics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.