Heap
Autocapture product analytics platform uncovering hidden funnel friction
pricingfree tierapichecked 22 Aug 2026
What Heap is
Heap automatically captures every click, swipe, form submission, and page change on web and mobile apps from day one without requiring engineers to manually tag tracking events. Its Illuminate AI engine scans historical autocaptured datasets to detect friction points, hidden drop-offs, and high-converting user pathways that teams hadn't thought to track, enabling retroactive funnel analysis on demand.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Growth | On request | Full event autocapture, funnel charts, retention analysis |
| Pro | On request | Illuminate AI insights, account-level analytics, data warehouse sync |
Autocaptures all web and app user events automatically without manual tagging.
Free access: Free plan up to 10,000 monthly sessions
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Not for
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
Integrations
Heap alternatives
All 4 alternatives to Heap, compared Get the Toolvern badge for Heap
Mixpanel Self-serve product and marketing event analytics with generative AI insights 
Amplitude Digital analytics platform for user behavior tracking and product experimentation 
HockeyStack B2B attribution across the whole funnel 
Databox KPI dashboards with a free tier that is genuinely usable Head to head: Heap vs Mixpanel Heap vs Amplitude Heap vs HockeyStack Heap vs Databox
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.