Heap vs HockeyStack: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Heap | HockeyStack |
|---|---|---|
| tier 1 | On request — Full event autocapture, funnel charts, retention analysis | $299/mo — Up to 10 users |
| tier 2 | On request — Illuminate AI insights, account-level analytics, data warehouse sync | $599/mo — Up to 50 users |
| tier 3 | — | On request — Custom — unlimited users |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Heap if
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Choose HockeyStack if
- B2B teams with long cycles and multiple touchpoints
Where each one disappoints
Heap
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
HockeyStack
- Ecommerce — the model is built around accounts, not orders
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.