Amplitude vs Heap: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Amplitude | Heap |
|---|---|---|
| tier 1 | $61/mo — Up to 150k monthly tracked users, cohort syncing, session replay | On request — Full event autocapture, funnel charts, retention analysis |
| tier 2 | On request — Predictive analytics, automated behavioral clustering, custom MTU tiers | On request — Illuminate AI insights, account-level analytics, data warehouse sync |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Amplitude if
- Product managers and growth teams conducting deep behavioral cohort segmentation
- Digital businesses combining user event analytics with live A/B feature experimentation
Choose Heap if
- Product and marketing teams wanting retroactive analysis without waiting for engineering to tag events
- E-commerce and SaaS brands identifying unexpected conversion bottlenecks
Where each one disappoints
Amplitude
- Small websites looking for simple cookie-free traffic counters
Heap
- Teams needing bare-bones server-to-server webhook tracking with no browser frontend
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.