Looker Studio vs Matomo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Looker Studio | Matomo |
|---|---|---|
| tier 1 | Free — Free for all users, unlimited reports and dashboards | $23/mo — 50,000 monthly hits, heatmaps, form analytics, full cloud hosting, 30 sites |
| tier 2 | $9/mo — $9 per user per project per month — Google Cloud support, CMEK | $69/mo — 300,000 monthly hits, custom reports, SEO keyword performance, white-label |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Looker Studio if
- Teams whose data already lives in Google products
Choose Matomo if
- Government organizations, healthcare systems, and enterprises requiring strict GDPR and HIPAA compliance
- Marketers migrating away from Google Analytics who still need advanced goal and ecommerce tracking
Where each one disappoints
Looker Studio
- Non-Google sources — connectors are third-party and paid
Matomo
- Solo creators looking for zero-configuration 30-second analytics setup
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.