Matomo vs Plausible Analytics: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Matomo | Plausible Analytics |
|---|---|---|
| tier 1 | $23/mo — 50,000 monthly hits, heatmaps, form analytics, full cloud hosting, 30 sites | €9/mo — 10,000 monthly pageviews, unlimited websites, 100% data ownership |
| tier 2 | $69/mo — 300,000 monthly hits, custom reports, SEO keyword performance, white-label | €19/mo — 100,000 monthly pageviews, custom domain stats, stats sharing via link |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Matomo if
- Government organizations, healthcare systems, and enterprises requiring strict GDPR and HIPAA compliance
- Marketers migrating away from Google Analytics who still need advanced goal and ecommerce tracking
Choose Plausible Analytics if
- Privacy-conscious businesses, developers, and creators wanting clean web analytics without cookie banners
- Website owners seeking fast page speeds and a simple single-page dashboard of key traffic metrics
Where each one disappoints
Matomo
- Solo creators looking for zero-configuration 30-second analytics setup
Plausible Analytics
- Enterprise data analysts needing complex multi-touch algorithmic attribution models
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.
Other options
All Matomo alternatives All Plausible Analytics alternatives