Matomo vs Mixpanel: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Matomo | Mixpanel |
|---|---|---|
| tier 1 | $23/mo — 50,000 monthly hits, heatmaps, form analytics, full cloud hosting, 30 sites | $28/mo — Up to 100M monthly events, unlimited saved reports, cohort modeling |
| tier 2 | $69/mo — 300,000 monthly hits, custom reports, SEO keyword performance, white-label | $833/mo — Advanced data governance, single sign-on (SSO), automated anomaly detection |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Matomo if
- Government organizations, healthcare systems, and enterprises requiring strict GDPR and HIPAA compliance
- Marketers migrating away from Google Analytics who still need advanced goal and ecommerce tracking
Choose Mixpanel if
- SaaS and mobile app teams analyzing user onboarding drop-offs and feature adoption
- Growth marketers connecting marketing campaign source data with product retention
Where each one disappoints
Matomo
- Solo creators looking for zero-configuration 30-second analytics setup
Mixpanel
- Content blogs only needing basic pageview and bounce rate metrics
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.