Fathom Analytics vs Matomo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Fathom Analytics | Matomo |
|---|---|---|
| tier 1 | $15/mo — Up to 100,000 monthly pageviews, up to 50 sites, uptime monitoring | $23/mo — 50,000 monthly hits, heatmaps, form analytics, full cloud hosting, 30 sites |
| tier 2 | $25/mo — Up to 200,000 monthly pageviews, up to 50 sites, unlimited email reports | $69/mo — 300,000 monthly hits, custom reports, SEO keyword performance, white-label |
| tier 3 | $55/mo — Up to 500,000 monthly pageviews, priority customer support | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Fathom Analytics if
- Companies, bloggers, and agencies seeking elegant, privacy-first web analytics without cookie popups
- Teams looking for integrated website uptime monitoring and fast page performance
Choose Matomo if
- Government organizations, healthcare systems, and enterprises requiring strict GDPR and HIPAA compliance
- Marketers migrating away from Google Analytics who still need advanced goal and ecommerce tracking
Where each one disappoints
Fathom Analytics
- Product managers needing granular behavioral cohort retention curves
Matomo
- Solo creators looking for zero-configuration 30-second analytics setup
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.