Customer.io
Behavioural messaging priced on profiles
pricingfree tierapichecked 20 Aug 2026
What Customer.io is
Customer.io builds behavioural messaging journeys across email, push, SMS and in-app from event data rather than from a static list, which is why it is chosen by product teams over marketing-first platforms. Segmentation runs on the same events. Early-stage companies that have raised under ten million dollars get twelve months free, which makes the real entry price zero for exactly the audience it wants.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Essentials | $100/mo | From $100/mo for 5,000 profiles (people and objects) |
| Premium | $1000/mo | From $1,000/mo billed yearly — custom profile volume |
| Enterprise | On request | Dedicated infrastructure and support |
Free access: 12 months free for early-stage companies that have raised under $10M
read from the vendor pricing page · 20 Aug 2026 · how we verify
Best for
- Product teams triggering messages off events rather than segments
- Funded startups under $10M raised — the first year is free
Not for
- Products with many objects per user — profiles count objects too, not just people
Integrations
Customer.io alternatives
All 9 alternatives to Customer.io, compared Get the Toolvern badge for Customer.io
ActiveCampaign Marketing automation with a money-back guarantee attached 
Dashly Chat and lead capture priced on site traffic 
Attentive SMS and email built around usage, quoted per business 
Klaviyo AI Lifecycle automation with AI segmentation for ecommerce M Mailchimp Email platform billed on contacts, with an introductory rate 
Braze Leading enterprise customer engagement platform for omnichannel messaging 
Iterable Cross-channel customer communication and lifecycle marketing automation platform 
MoEngage Customer engagement and insights platform for personalized mobile and web retention Head to head: Customer.io vs Brevo Customer.io vs ActiveCampaign Customer.io vs Dashly Customer.io vs Attentive Customer.io vs Klaviyo AI Customer.io vs Mailchimp Customer.io vs Braze Customer.io vs Iterable Customer.io vs MoEngage
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.