Customer.io vs MoEngage: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Customer.io | MoEngage |
|---|---|---|
| tier 1 | $100/mo — From $100/mo for 5,000 profiles (people and objects) | $999/mo — Up to 50,000 monthly active users, push notifications, email campaigns, visual journey builder |
| tier 2 | $1000/mo — From $1,000/mo billed yearly — custom profile volume | $2500/mo — Sherpa AI predictive intelligence, WhatsApp & SMS integration, dedicated account team, SSO |
| tier 3 | On request — Dedicated infrastructure and support | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Customer.io if
- Product teams triggering messages off events rather than segments
- Funded startups under $10M raised — the first year is free
Choose MoEngage if
- Mobile-first consumer brands, gaming apps, and digital banking platforms
- Growth marketing teams optimizing push notification and WhatsApp re-engagement flows
Where each one disappoints
Customer.io
- Products with many objects per user — profiles count objects too, not just people
MoEngage
- B2B cold outbound sales cadences
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.