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ActiveCampaign vs Customer.io: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanActiveCampaignCustomer.io
tier 1 $15/mo — 1 user $100/mo — From $100/mo for 5,000 profiles (people and objects)
tier 2 $49/mo — 1 user $1000/mo — From $1,000/mo billed yearly — custom profile volume
tier 3 $79/mo — 3 users On request — Dedicated infrastructure and support
tier 4 $145/mo — 5 users

read from both vendors' pricing pages · 20 Aug 2026 · how we verify

Choose ActiveCampaign if

  • Small businesses wanting automation and CRM from one vendor
  • Anyone who wants a stated refund path rather than a trial that quietly converts

Choose Customer.io if

  • Product teams triggering messages off events rather than segments
  • Funded startups under $10M raised — the first year is free

Where each one disappoints

ActiveCampaign

  • Teams above five people — every tier bundles a fixed seat count

Customer.io

  • Products with many objects per user — profiles count objects too, not just people

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

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