8 Best ActiveCampaign Alternatives in 2026
ActiveCampaign is marketing automation with a money-back guarantee attached. We benchmarked 8 direct alternatives: 7 provide a free plan, and every price is verified against vendor billing terms.
Quick Comparison Matrix
| Tool | Starting Price | Free Tier / Trial | Primary Use Case |
|---|---|---|---|
| $15 | 14-day trial, no card | Small businesses wanting automation and CRM from one vendor | |
| B Brevo | Free | Free forever, no card | Anyone with a large list mailed rarely — contacts are not the billing unit |
| $39 | 7-day free trial | Low-traffic, high-value B2B sites — the billing unit is visitors, not conversations | |
| $100 | 12 months free for early-stage companies that have raised under $10M | Product teams triggering messages off events rather than segments | |
| On request | Free trial on request | Retail brands running SMS and email together at volume |
All 8 alternatives
B Brevo Email platform billed on sends, not contacts pricingfree tierapi 
Dashly Chat and lead capture priced on site traffic pricingfree tierapi 
Customer.io Behavioural messaging priced on profiles pricingfree tierapi 
Attentive SMS and email built around usage, quoted per business pricingfree tierapi 
Klaviyo AI Lifecycle automation with AI segmentation for ecommerce pricingfree tierapi M Mailchimp Email platform billed on contacts, with an introductory rate pricingfree tierapi 
Kit Creator marketing platform for newsletters, visual automation funnels, and digital product sales pricingfree tierapi 
HubSpot CRM Leading inbound CRM platform connecting sales pipelines, marketing automation, and customer support pricingfree tierapi
Dashly Chat and lead capture priced on site traffic pricingfree tierapi Customer.io Behavioural messaging priced on profiles pricingfree tierapi Attentive SMS and email built around usage, quoted per business pricingfree tierapi Klaviyo AI Lifecycle automation with AI segmentation for ecommerce pricingfree tierapi M Mailchimp Email platform billed on contacts, with an introductory rate pricingfree tierapi Kit Creator marketing platform for newsletters, visual automation funnels, and digital product sales pricingfree tierapi HubSpot CRM Leading inbound CRM platform connecting sales pipelines, marketing automation, and customer support pricingfree tierapi prices read from vendor pricing pages · 20 Aug 2026 · how we verify
Head-to-head comparisons
ActiveCampaign vs Brevo ActiveCampaign vs Dashly ActiveCampaign vs Customer.io ActiveCampaign vs Attentive ActiveCampaign vs Klaviyo AI ActiveCampaign vs Mailchimp ActiveCampaign vs Kit ActiveCampaign vs HubSpot CRM
Why people look for an alternative
- Teams above five people — every tier bundles a fixed seat count