ActiveCampaign vs Kit: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | Kit |
|---|---|---|
| tier 1 | $15/mo — 1 user | $29/mo — Up to 1,000 subscribers, unlimited visual automations, 1 additional team member, digital product sales |
| tier 2 | $49/mo — 1 user | $59/mo — Up to 1,000 subscribers, newsletter referral network, subscriber scoring, advanced reporting |
| tier 3 | $79/mo — 3 users | $119/mo — Over 10,000 subscribers, dedicated deliverability consulting, custom template design |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose Kit if
- Professional creators, course authors, and podcasters building automated email funnels and selling digital products
- Newsletter operators scaling audience growth organically through the Kit Creator Network cross-recommendations
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
Kit
- Heavy B2B enterprises using complex custom on-premise ERP databases
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.