ActiveCampaign vs HubSpot CRM: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | HubSpot CRM |
|---|---|---|
| tier 1 | $15/mo — 1 user | $20/mo — 2 paid users, deal pipeline, simple automation, email tracking, meeting scheduling |
| tier 2 | $49/mo — 1 user | $500/mo — 5 paid users, omnichannel sequences, custom reporting, AI assistant, lead scoring |
| tier 3 | $79/mo — 3 users | $1500/mo — 10 paid users, predictive lead scoring, custom objects, advanced permissions, SSO |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose HubSpot CRM if
- Fast-growing businesses and startups seeking a powerful, unified CRM connecting sales, marketing, and customer service
- Sales leaders wanting visual pipeline deal tracking, automated email logging, and meeting schedulers
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
HubSpot CRM
- Freelancers who only need a single static text notes document
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.
Other options
All ActiveCampaign alternatives All HubSpot CRM alternatives