Attentive vs Customer.io: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Attentive | Customer.io |
|---|---|---|
| tier 1 | On request — Included with all plans | $100/mo — From $100/mo for 5,000 profiles (people and objects) |
| tier 2 | On request — Flat monthly fee | $1000/mo — From $1,000/mo billed yearly — custom profile volume |
| tier 3 | On request — Flat monthly fee | On request — Dedicated infrastructure and support |
| tier 4 | On request — Billed per click, not per month | — |
| tier 5 | On request — All channels, priority support and onboarding | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Attentive if
- Retail brands running SMS and email together at volume
- Teams that prefer paying for usage over a credit system
Choose Customer.io if
- Product teams triggering messages off events rather than segments
- Funded startups under $10M raised — the first year is free
Where each one disappoints
Attentive
- Anyone who needs a number before a call — nothing is published, and one product bills per click
Customer.io
- Products with many objects per user — profiles count objects too, not just people
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.