Braze vs Customer.io: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Braze | Customer.io |
|---|---|---|
| tier 1 | $2500/mo — Omnichannel messaging (email, push, SMS), Canvas journey builder, Sage AI copy assistant | $100/mo — From $100/mo for 5,000 profiles (people and objects) |
| tier 2 | $6000/mo — Real-time stream data ingestion, predictive churn modeling, custom SLA, dedicated architect | $1000/mo — From $1,000/mo billed yearly — custom profile volume |
| tier 3 | — | On request — Dedicated infrastructure and support |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Braze if
- Global consumer mobile applications and omnichannel retailers with millions of active users
- Enterprise growth marketing leaders coordinating complex cross-channel user retention campaigns
Choose Customer.io if
- Product teams triggering messages off events rather than segments
- Funded startups under $10M raised — the first year is free
Where each one disappoints
Braze
- Small boutique consulting agencies
Customer.io
- Products with many objects per user — profiles count objects too, not just people
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.