Funnel
Marketing data hub for automated collection, data mapping, and attribution reporting
pricingfree tierapichecked 23 Aug 2026
What Funnel is
Funnel collects, cleans, and standardizes marketing performance data from more than 500 advertising, CRM, and analytics platforms. It automatically maps currency conversions, handles varying UTM taxonomy rules, and stitches together cross-platform attribution models before sharing the cleaned data with BI tools, Tableau, Looker, or Power BI. It ensures marketers work from trusted, harmonized performance figures.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Starter | $400/mo | $320/mo | Up to 5 data destinations, 3 years data storage, automated connectors, email support |
| Business | $1100/mo | $900/mo | Unlimited data destinations, custom data transformations, priority data refresh, SLA |
| Enterprise | $2400/mo | $1900/mo | Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA |
Save 20% on annual commitments.
Free access: Free trial available with access to standard core marketing connectors
read from the vendor pricing page · 23 Aug 2026 · how we verify
Best for
- Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
- Agencies needing automated currency conversion and standardized cross-channel reporting
Not for
- Small businesses with simple single-channel ad accounts
Integrations
Funnel alternatives
All 6 alternatives to Funnel, compared Get the Toolvern badge for Funnel
Supermetrics Marketing data pipeline connecting ad and analytics platforms to reporting destinations 
Whatagraph Multi-channel reporting with white labelling 
HockeyStack B2B attribution across the whole funnel 
Northbeam Multi-touch attribution priced on ad spend 
Adverity Enterprise marketing data integration and automated reporting 
Fivetran Automated data movement platform replicating marketing and sales data to data warehouses Head to head: Funnel vs Supermetrics Funnel vs Whatagraph Funnel vs HockeyStack Funnel vs Northbeam Funnel vs Adverity Funnel vs Fivetran
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.