Funnel vs HockeyStack: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Funnel | HockeyStack |
|---|---|---|
| tier 1 | $400/mo — Up to 5 data destinations, 3 years data storage, automated connectors, email support | $299/mo — Up to 10 users |
| tier 2 | $1100/mo — Unlimited data destinations, custom data transformations, priority data refresh, SLA | $599/mo — Up to 50 users |
| tier 3 | $2400/mo — Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA | On request — Custom — unlimited users |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Funnel if
- Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
- Agencies needing automated currency conversion and standardized cross-channel reporting
Choose HockeyStack if
- B2B teams with long cycles and multiple touchpoints
Where each one disappoints
Funnel
- Small businesses with simple single-channel ad accounts
HockeyStack
- Ecommerce — the model is built around accounts, not orders
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.