6 Best Funnel Alternatives in 2026
Funnel is marketing data hub for automated collection, data mapping, and attribution reporting. We benchmarked 6 direct alternatives: 4 provide a free plan, and every price is verified against vendor billing terms.
Quick Comparison Matrix
| Tool | Starting Price | Free Tier / Trial | Primary Use Case |
|---|---|---|---|
| $400 | Free trial available with access to standard core marketing connectors | Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets | |
| €42 | 14-day free trial | Marketing agencies pulling cross-channel ad spend into client Looker Studio dashboards | |
| €699 | 14-day Max trial | Agencies that must present under their own brand | |
| $299 | Paid only / Trial | B2B teams with long cycles and multiple touchpoints | |
| $1500 | Paid only / Trial | Brands spending enough on ads that a $1,500 floor is a rounding error |
All 6 alternatives
Supermetrics Marketing data pipeline connecting ad and analytics platforms to reporting destinations pricingfree tierapi 
Whatagraph Multi-channel reporting with white labelling pricingfree tierapi 
HockeyStack B2B attribution across the whole funnel pricingfree tierapi 
Northbeam Multi-touch attribution priced on ad spend pricingfree tierapi 
Adverity Enterprise marketing data integration and automated reporting pricingfree tierapi 
Fivetran Automated data movement platform replicating marketing and sales data to data warehouses pricingfree tierapi prices read from vendor pricing pages · 23 Aug 2026 · how we verify
Head-to-head comparisons
Funnel vs Supermetrics Funnel vs Whatagraph Funnel vs HockeyStack Funnel vs Northbeam Funnel vs Adverity Funnel vs Fivetran
Why people look for an alternative
- Small businesses with simple single-channel ad accounts