Fivetran
Automated data movement platform replicating marketing and sales data to data warehouses
pricingfree tierapichecked 23 Aug 2026
What Fivetran is
Fivetran automates the extraction and loading of business data from over 500 SaaS marketing platforms, ad networks, sales CRMs, and transactional databases into cloud destinations like Snowflake, BigQuery, and Databricks. It automatically manages API changes, schema drifts, and incremental updates, allowing marketing analytics and data engineering teams to maintain reliable central data repositories without manual maintenance.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 500,000 monthly active rows (MAR), core connectors, 1 data destination |
| Starter | $120/mo | Usage-based monthly active rows, 10 users, 1-hour data sync frequency |
| Standard | $180/mo | Usage-based MAR, 15-minute sync, database connectors, REST API access, SSO |
| Enterprise | $300/mo | Usage-based MAR, 1-minute sync, advanced security governance, dedicated account team |
Consumption-based pricing calculated by Monthly Active Rows (MAR).
Free access: Free tier available for up to 500,000 monthly active rows
read from the vendor pricing page · 23 Aug 2026 · how we verify
Best for
- Data engineering and growth analytics teams building central modern data stacks
- Enterprises centralizing multi-platform ad spend, CRM, and product data into Snowflake or BigQuery
Not for
- Small businesses needing simple plug-and-play visual dashboard widgets
Integrations
Fivetran alternatives
All 6 alternatives to Fivetran, compared Get the Toolvern badge for Fivetran
Supermetrics Marketing data pipeline connecting ad and analytics platforms to reporting destinations 
Funnel Marketing data hub for automated collection, data mapping, and attribution reporting 
Mixpanel Self-serve product and marketing event analytics with generative AI insights 
Looker Studio Free dashboards across Google data sources 
RudderStack Warehouse-native customer data platform (CDP) for developer and marketing teams 
Adverity Enterprise marketing data integration and automated reporting Head to head: Fivetran vs Supermetrics Fivetran vs Funnel Fivetran vs Mixpanel Fivetran vs Looker Studio Fivetran vs RudderStack Fivetran vs Adverity
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.