Fivetran vs Looker Studio: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Fivetran | Looker Studio |
|---|---|---|
| tier 1 | Free — Up to 500,000 monthly active rows (MAR), core connectors, 1 data destination | Free — Free for all users, unlimited reports and dashboards |
| tier 2 | $120/mo — Usage-based monthly active rows, 10 users, 1-hour data sync frequency | $9/mo — $9 per user per project per month — Google Cloud support, CMEK |
| tier 3 | $180/mo — Usage-based MAR, 15-minute sync, database connectors, REST API access, SSO | — |
| tier 4 | $300/mo — Usage-based MAR, 1-minute sync, advanced security governance, dedicated account team | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Fivetran if
- Data engineering and growth analytics teams building central modern data stacks
- Enterprises centralizing multi-platform ad spend, CRM, and product data into Snowflake or BigQuery
Choose Looker Studio if
- Teams whose data already lives in Google products
Where each one disappoints
Fivetran
- Small businesses needing simple plug-and-play visual dashboard widgets
Looker Studio
- Non-Google sources — connectors are third-party and paid
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.