Fivetran vs Supermetrics: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Fivetran | Supermetrics |
|---|---|---|
| tier 1 | Free — Up to 500,000 monthly active rows (MAR), core connectors, 1 data destination | €42/mo — 1 data source connector, daily automated refreshes in Google Sheets |
| tier 2 | $120/mo — Usage-based monthly active rows, 10 users, 1-hour data sync frequency | €109/mo — 5 data source connectors, hourly refreshes, Looker Studio connector |
| tier 3 | $180/mo — Usage-based MAR, 15-minute sync, database connectors, REST API access, SSO | On request — Cloud data warehouse pipelines (BigQuery, Snowflake), custom SLAs |
| tier 4 | $300/mo — Usage-based MAR, 1-minute sync, advanced security governance, dedicated account team | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Fivetran if
- Data engineering and growth analytics teams building central modern data stacks
- Enterprises centralizing multi-platform ad spend, CRM, and product data into Snowflake or BigQuery
Choose Supermetrics if
- Marketing agencies pulling cross-channel ad spend into client Looker Studio dashboards
- Data analysts needing automated marketing connector pipelines into Google Sheets
Where each one disappoints
Fivetran
- Small businesses needing simple plug-and-play visual dashboard widgets
Supermetrics
- Businesses looking for a visual ad design or creative generation tool
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.