Funnel vs Supermetrics: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Funnel | Supermetrics |
|---|---|---|
| tier 1 | $400/mo — Up to 5 data destinations, 3 years data storage, automated connectors, email support | €42/mo — 1 data source connector, daily automated refreshes in Google Sheets |
| tier 2 | $1100/mo — Unlimited data destinations, custom data transformations, priority data refresh, SLA | €109/mo — 5 data source connectors, hourly refreshes, Looker Studio connector |
| tier 3 | $2400/mo — Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA | On request — Cloud data warehouse pipelines (BigQuery, Snowflake), custom SLAs |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Funnel if
- Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
- Agencies needing automated currency conversion and standardized cross-channel reporting
Choose Supermetrics if
- Marketing agencies pulling cross-channel ad spend into client Looker Studio dashboards
- Data analysts needing automated marketing connector pipelines into Google Sheets
Where each one disappoints
Funnel
- Small businesses with simple single-channel ad accounts
Supermetrics
- Businesses looking for a visual ad design or creative generation tool
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.