Funnel vs Whatagraph: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Funnel | Whatagraph |
|---|---|---|
| tier 1 | $400/mo — Up to 5 data destinations, 3 years data storage, automated connectors, email support | €699/mo — From €699 a month, billed annually |
| tier 2 | $1100/mo — Unlimited data destinations, custom data transformations, priority data refresh, SLA | On request — Custom, billed annually |
| tier 3 | $2400/mo — Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Funnel if
- Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
- Agencies needing automated currency conversion and standardized cross-channel reporting
Choose Whatagraph if
- Agencies that must present under their own brand
Where each one disappoints
Funnel
- Small businesses with simple single-channel ad accounts
Whatagraph
- Small teams — the only self-serve plan starts at €699/mo billed annually
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.