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6 Best Mailchimp Alternatives in 2026
Mailchimp is email platform billed on contacts, with an introductory rate. We benchmarked 6 direct alternatives: 5 provide a free plan, and every price is verified against vendor billing terms.
Quick Comparison Matrix
| Tool | Starting Price | Free Tier / Trial | Primary Use Case |
|---|---|---|---|
| Free | Free plan, 250 contacts | Small lists — the free tier covers 250 contacts indefinitely | |
| B Brevo | Free | Free forever, no card | Anyone with a large list mailed rarely — contacts are not the billing unit |
| $15 | 14-day trial, no card | Small businesses wanting automation and CRM from one vendor | |
| $39 | 7-day free trial | Low-traffic, high-value B2B sites — the billing unit is visitors, not conversations | |
| $100 | 12 months free for early-stage companies that have raised under $10M | Product teams triggering messages off events rather than segments |
All 6 alternatives
B Brevo Email platform billed on sends, not contacts pricingfree tierapi 
ActiveCampaign Marketing automation with a money-back guarantee attached pricingfree tierapi 
Dashly Chat and lead capture priced on site traffic pricingfree tierapi 
Customer.io Behavioural messaging priced on profiles pricingfree tierapi 
Attentive SMS and email built around usage, quoted per business pricingfree tierapi 
Klaviyo AI Lifecycle automation with AI segmentation for ecommerce pricingfree tierapi
ActiveCampaign Marketing automation with a money-back guarantee attached pricingfree tierapi Dashly Chat and lead capture priced on site traffic pricingfree tierapi Customer.io Behavioural messaging priced on profiles pricingfree tierapi Attentive SMS and email built around usage, quoted per business pricingfree tierapi Klaviyo AI Lifecycle automation with AI segmentation for ecommerce pricingfree tierapi prices read from vendor pricing pages · 20 Aug 2026 · how we verify
Head-to-head comparisons
Mailchimp vs Brevo Mailchimp vs ActiveCampaign Mailchimp vs Dashly Mailchimp vs Customer.io Mailchimp vs Attentive Mailchimp vs Klaviyo AI
Why people look for an alternative
- Anyone budgeting past year one — the listed prices are twelve-month introductory rates, and the bill scales with contacts, not sends