Brevo vs Mailchimp: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brevo | Mailchimp |
|---|---|---|
| tier 1 | Free — 5,000 emails a month, unlimited contacts | Free — Up to 250 contacts, 500 sends a month |
| tier 2 | $9/mo — From 5,000 emails a month | $11.05/mo — From $11.05/mo for 12 months, 500 contacts included |
| tier 3 | $18/mo — From 10,000 emails a month | $17/mo — From $17/mo for 12 months, 500 contacts included |
| tier 4 | $499/mo — From 150,000 emails a month | $297.5/mo — From $297.50/mo for 12 months, 10,000 contacts included |
| tier 5 | On request — Custom, full data control | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brevo if
- Anyone with a large list mailed rarely — contacts are not the billing unit
- Small senders: 5,000 emails a month costs nothing
Choose Mailchimp if
- Small lists — the free tier covers 250 contacts indefinitely
- Teams that want templates and automation without an implementation project
Where each one disappoints
Brevo
- High-frequency senders — the jump from Standard to Professional is $18 to $499
Mailchimp
- Anyone budgeting past year one — the listed prices are twelve-month introductory rates, and the bill scales with contacts, not sends
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.