Klaviyo AI vs Mailchimp: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Klaviyo AI | Mailchimp |
|---|---|---|
| tier 1 | Free — Up to 250 profiles, 500 emails a month, $5 of mobile messages | Free — Up to 250 contacts, 500 sends a month |
| tier 2 | — | $11.05/mo — From $11.05/mo for 12 months, 500 contacts included |
| tier 3 | — | $17/mo — From $17/mo for 12 months, 500 contacts included |
| tier 4 | — | $297.5/mo — From $297.50/mo for 12 months, 10,000 contacts included |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Klaviyo AI if
- Ecommerce brands already on Shopify
- Teams that want email and SMS in one place
Choose Mailchimp if
- Small lists — the free tier covers 250 contacts indefinitely
- Teams that want templates and automation without an implementation project
Where each one disappoints
Klaviyo AI
- B2B lifecycle — the product is built around ecommerce events
Mailchimp
- Anyone budgeting past year one — the listed prices are twelve-month introductory rates, and the bill scales with contacts, not sends
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.