Hotjar
Behavior analytics platform with visual heatmaps, session recordings, and on-site surveys
pricingfree tierapichecked 22 Aug 2026
What Hotjar is
Hotjar reveals how visitors actually interact with your website through visual heatmaps, session recordings, and feedback widgets. Heatmaps show where users click, scroll, and hesitate, while session replays highlight user confusion and broken UX elements. Its integrated feedback polls and surveys enable marketers and product managers to collect qualitative voice-of-customer insights directly on key conversion pages.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Plus | $39/mo | $32/mo | 100 daily sessions, filter recordings by events, unlimited heatmaps |
| Business | $99/mo | $80/mo | 500 daily sessions, custom user attributes, Frustration Signals (rage clicks) |
| Scale | $213/mo | $171/mo | Custom session volume, funnel drop-off analytics, single sign-on, dedicated training |
Behavior analytics platform with visual heatmaps, session recordings, and user feedback surveys.
Free access: Free Basic plan with 35 daily session recordings and unlimited heatmaps
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- CRO specialists, UX designers, and marketers discovering why website visitors drop off
- Product teams capturing qualitative user feedback via non-intrusive on-page survey popups
Not for
- Data engineers building enterprise data pipelines to BigQuery
Integrations
Hotjar alternatives
All 4 alternatives to Hotjar, compared Get the Toolvern badge for Hotjar
Microsoft Clarity Free behavioral analytics tool with session replays, click heatmaps, and AI insights 
Crazy Egg Visual website optimization tool with click heatmaps, scroll maps, and built-in A/B testing 
Mouseflow Behavior analytics tool featuring automated Friction Scores, Form Analytics, and heatmaps 
FullStory Enterprise digital experience intelligence platform with behavioral analytics and session replay Head to head: Hotjar vs Microsoft Clarity Hotjar vs Crazy Egg Hotjar vs Mouseflow Hotjar vs FullStory
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.