Microsoft Clarity vs Hotjar: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Microsoft Clarity | Hotjar |
|---|---|---|
| tier 1 | Free — Unlimited sessions, unlimited heatmaps, no sampling, AI summaries included | $39/mo — 100 daily sessions, filter recordings by events, unlimited heatmaps |
| tier 2 | — | $99/mo — 500 daily sessions, custom user attributes, Frustration Signals (rage clicks) |
| tier 3 | — | $213/mo — Custom session volume, funnel drop-off analytics, single sign-on, dedicated training |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Microsoft Clarity if
- Website owners and growth marketers wanting unlimited free heatmaps and session recordings without sampling
- Businesses needing fast GDPR-compliant UX diagnostics with zero monthly subscription cost
Choose Hotjar if
- CRO specialists, UX designers, and marketers discovering why website visitors drop off
- Product teams capturing qualitative user feedback via non-intrusive on-page survey popups
Where each one disappoints
Microsoft Clarity
- Companies looking for automated outbound cold calling software
Hotjar
- Data engineers building enterprise data pipelines to BigQuery
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.