FullStory vs Hotjar: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | FullStory | Hotjar |
|---|---|---|
| tier 1 | On request — Full autocapture, journey mapping, frustration signals, privacy masking, enterprise SLA | $39/mo — 100 daily sessions, filter recordings by events, unlimited heatmaps |
| tier 2 | — | $99/mo — 500 daily sessions, custom user attributes, Frustration Signals (rage clicks) |
| tier 3 | — | $213/mo — Custom session volume, funnel drop-off analytics, single sign-on, dedicated training |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose FullStory if
- Enterprise product teams, ecommerce brands, and banks requiring high-fidelity session replay and error analysis
- Organizations demanding strict privacy masking and SOC 2 Type II data compliance
Choose Hotjar if
- CRO specialists, UX designers, and marketers discovering why website visitors drop off
- Product teams capturing qualitative user feedback via non-intrusive on-page survey popups
Where each one disappoints
FullStory
- Small blogs wanting basic pageview counters
Hotjar
- Data engineers building enterprise data pipelines to BigQuery
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.