Hotjar vs Mouseflow: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Hotjar | Mouseflow |
|---|---|---|
| tier 1 | $39/mo — 100 daily sessions, filter recordings by events, unlimited heatmaps | $39/mo — 5,000 recorded sessions/month, 1 website, 3 months storage, form analytics |
| tier 2 | $99/mo — 500 daily sessions, custom user attributes, Frustration Signals (rage clicks) | $129/mo — 15,000 recorded sessions/month, 3 websites, friction score engine |
| tier 3 | $213/mo — Custom session volume, funnel drop-off analytics, single sign-on, dedicated training | $259/mo — 50,000 recorded sessions/month, 50 websites, custom user tagging, API |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Hotjar if
- CRO specialists, UX designers, and marketers discovering why website visitors drop off
- Product teams capturing qualitative user feedback via non-intrusive on-page survey popups
Choose Mouseflow if
- CRO specialists optimizing multi-step checkout and lead capture form conversion rates
- Marketing teams needing automated friction detection and visual user session replays
Where each one disappoints
Hotjar
- Data engineers building enterprise data pipelines to BigQuery
Mouseflow
- Teams looking for cold email outreach and deliverability monitoring
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.