Sumo
Ecommerce email capture tool and discount popup builder for growing storefronts
pricingfree tierapichecked 22 Aug 2026
What Sumo is
Sumo is an email capture and conversion optimization toolkit created by Noah Kagan and AppSumo. It provides ecommerce storefronts with high-converting email opt-in popups, welcome mats, smart bars, and share buttons. Sumo connects directly with Shopify and major email providers, automatically triggering discount codes and reducing shopping cart abandonment with minimal setup required.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Pro | $49/mo | $39/mo | Unlimited subscribers, unlimited emails, A/B split testing, advanced visitor targeting, remove Sumo branding |
Simple ecommerce email capture and discount popup software created by AppSumo.
Free access: Free tier with up to 10,000 monthly emails and basic email capture forms
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- Shopify and WordPress ecommerce merchants looking for straightforward discount popups and cart abandonment overlays
- Small website owners seeking a quick email list-building tool with a robust free plan
Not for
- Technical SEO teams analyzing crawl budget and server log files
Integrations
Sumo alternatives
All 4 alternatives to Sumo, compared Get the Toolvern badge for Sumo
OptinMonster Behavioral popup builder and lead capture toolkit featuring patented Exit-Intent technology 
Sleeknote Non-intrusive on-site popup and lead capture platform for premier ecommerce storefronts 
Wisepops On-site marketing platform combining popups, notification feeds, and contextual banners for ecommerce 
Privy Ecommerce popup, email marketing, and SMS platform for list growth Head to head: Sumo vs OptinMonster Sumo vs Sleeknote Sumo vs Wisepops Sumo vs Privy
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.