Privy vs Sumo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Privy | Sumo |
|---|---|---|
| tier 1 | $30/mo — Up to 1,500 email contacts, unlimited popup displays, newsletter sends | $49/mo — Unlimited subscribers, unlimited emails, A/B split testing, advanced visitor targeting, remove Sumo branding |
| tier 2 | $45/mo — Up to 2,000 email contacts, free SMS sends, abandoned cart sequences | — |
| tier 3 | $70/mo — Up to 50k monthly pageviews on popups, cross-sell popups, priority support | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Privy if
- Shopify store owners seeking high-converting email and SMS capture popups
- Ecommerce merchants looking for an easy all-in-one popup, email, and SMS combo
Choose Sumo if
- Shopify and WordPress ecommerce merchants looking for straightforward discount popups and cart abandonment overlays
- Small website owners seeking a quick email list-building tool with a robust free plan
Where each one disappoints
Privy
- B2B enterprise portals requiring complex multi-stage lead scoring pipelines
Sumo
- Technical SEO teams analyzing crawl budget and server log files
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.