OptinMonster vs Sumo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | OptinMonster | Sumo |
|---|---|---|
| tier 1 | $16/mo — 1 site, 2,500 pageviews, unlimited campaigns, lightbox popups, list segmentation | $49/mo — Unlimited subscribers, unlimited emails, A/B split testing, advanced visitor targeting, remove Sumo branding |
| tier 2 | $32/mo — 2 sites, 10,000 pageviews, floating bars, inline forms, monster effects, A/B testing | — |
| tier 3 | $58/mo — 3 sites, 25,000 pageviews, Exit-Intent technology, mobile-specific campaigns, countdown timers | — |
| tier 4 | $99/mo — 5 sites, 100,000 pageviews, on-site retargeting, real-time personalization, coupon wheels | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose OptinMonster if
- Ecommerce brands, bloggers, and publishers converting abandoning website visitors into email subscribers
- Marketers leveraging advanced behavior triggers like Exit-Intent, scroll depth, and geolocation targeting
Choose Sumo if
- Shopify and WordPress ecommerce merchants looking for straightforward discount popups and cart abandonment overlays
- Small website owners seeking a quick email list-building tool with a robust free plan
Where each one disappoints
OptinMonster
- Data engineering teams building distributed Apache Spark data pipelines
Sumo
- Technical SEO teams analyzing crawl budget and server log files
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.