Clay
Lead enrichment and outbound sequencing on a spreadsheet
pricingfree tierapiVisit Clay checked 20 Aug 2026
What Clay is
Clay is a spreadsheet with data pipes attached: over two hundred enrichment providers can be queried in sequence, so a missing email at one falls through to the next, and AI agents research whatever no provider covers. Job changes are tracked, audiences sync to ad platforms and outreach fires from the same table. Billing is in credits set on a slider, so the plan is a volume choice rather than a feature one.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Free | Free | — | 500 actions a month, unlimited seats and tables |
| Launch | $60/mo | $54/mo | From 15,000 actions a month |
| Growth | $205/mo | $185/mo | From 40,000 actions a month, CRM auto-sync |
| Enterprise | On request | — | Custom action volume |
Price rises with the action volume you pick on a slider.
read from the vendor pricing page · 20 Aug 2026 · how we verify
Best for
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Not for
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
Integrations
Clay alternatives
All 2 alternatives to Clay, compared
Apollo.io Contact database with sequencing and dialer attached 
Instantly Cold email sending with inbox warmup at volume Head to head: Clay vs Apollo.io Clay vs Instantly
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.