Apollo.io vs Clay: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | Clay |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | Free — 500 actions a month, unlimited seats and tables |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | $60/mo — From 15,000 actions a month |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | $205/mo — From 40,000 actions a month, CRM auto-sync |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | On request — Custom action volume |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose Clay if
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
Clay
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.