SpyFu
Competitor keyword research tool for Google Ads and organic search history
pricingfree tierapichecked 22 Aug 2026
What SpyFu is
SpyFu provides comprehensive historical competitor intelligence, revealing every keyword competitors have bought on Google Ads, their ad variations, and every organic search ranking over the past 15 years. It identifies high-converting competitor ad copy, eliminates wasted negative keyword spend, and exposes untapped keyword ranking opportunities with unlimited searches and data exports across all subscription tiers.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Basic | $39/mo | $33/mo | Unlimited search results, 10k search results export, 5k weekly tracked keywords |
| Professional | $79/mo | $58/mo | Unlimited data exports, 15k weekly tracked keywords, custom branded reports |
Unlimited historical search data for Google Ads and organic SEO keywords.
Free access: Free basic competitor domain search without signup
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- PPC managers dissecting competitor Google Ads spend, ad copy variations, and bidding strategies
- SEO specialists looking for affordable unlimited historical keyword gap analysis
Not for
- Teams needing social media influencer discovery or CRM pipeline automation
Integrations
SpyFu alternatives
All 4 alternatives to SpyFu, compared Get the Toolvern badge for SpyFu
Adbeat Display advertising competitive intelligence S Semrush SEO suite that folded AI-search tracking into its base plan 
Ahrefs The backlink index most of this industry quotes 
Serpstat All-in-one SEO platform for keyword clustering, competitor analysis, and site audits Head to head: SpyFu vs Adbeat SpyFu vs Semrush SpyFu vs Ahrefs SpyFu vs Serpstat
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.