Semrush vs SpyFu: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Semrush | SpyFu |
|---|---|---|
| tier 1 | Free — 1 demo project, 10 reports a day, AI visibility features | $39/mo — Unlimited search results, 10k search results export, 5k weekly tracked keywords |
| tier 2 | $117.33/mo — 5 sites, 500 keywords daily, AI search tracking and sentiment | $79/mo — Unlimited data exports, 15k weekly tracked keywords, custom branded reports |
| tier 3 | $165.17/mo — 5 sites, 500 keywords, MCP access | — |
| tier 4 | $248.17/mo — 15 sites, 1,500 keywords, historical data, cannibalisation analysis | — |
| tier 5 | $455.67/mo — 40 sites, 5,000 keywords, share of voice, API | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Semrush if
- Teams that would otherwise buy an SEO suite and an AI-visibility tracker separately
- Anyone needing MCP access to SEO data — it starts at the Starter tier
Choose SpyFu if
- PPC managers dissecting competitor Google Ads spend, ad copy variations, and bidding strategies
- SEO specialists looking for affordable unlimited historical keyword gap analysis
Where each one disappoints
Semrush
- Small sites — the entry is $117/mo and the cheap tier caps at 5 sites
SpyFu
- Teams needing social media influencer discovery or CRM pipeline automation
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.