BuzzSumo
Content discovery, trend monitoring, and influencer outreach database
pricingfree tierapichecked 22 Aug 2026
What BuzzSumo is
BuzzSumo is an industry-standard content intelligence and influencer identification platform that analyzes billions of articles and social posts. Content creators and PR professionals use BuzzSumo to discover high-performing viral content, identify top journalists covering specific topics, monitor brand mentions, and track backlink trends across competitive landscapes to amplify organic search and social reach.
Pricing
| Plan | Price | Annual | What you get |
|---|---|---|---|
| Content Creation | $199/mo | $159/mo | 1 user, unlimited searches, 1 year of data history, content generator |
| PR & Comms | $299/mo | $239/mo | 5 users, journalist database, media monitoring alerts, crisis tracking |
| Suite | $499/mo | $399/mo | 10 users, 5 years of historical data, advanced influencer discovery |
Save 20% by paying annually instead of monthly.
Free access: 30-day free trial on all plans
read from the vendor pricing page · 22 Aug 2026 · how we verify
Best for
- PR executives identifying key journalists and writers
- Content strategists researching viral and trending topic angles
Not for
- Automated cold SMTP email warmup and inbox rotation
Integrations
BuzzSumo alternatives
All 4 alternatives to BuzzSumo, compared Get the Toolvern badge for BuzzSumo
SparkToro Audience research: where your buyers already are 
Ahrefs The backlink index most of this industry quotes S Semrush SEO suite that folded AI-search tracking into its base plan 
Brand24 Social listening with sentiment and reach metrics Head to head: BuzzSumo vs SparkToro BuzzSumo vs Ahrefs BuzzSumo vs Semrush BuzzSumo vs Brand24
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.