Funnel vs Placer.ai: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Funnel | Placer.ai |
|---|---|---|
| tier 1 | $400/mo — Up to 5 data destinations, 3 years data storage, automated connectors, email support | On request — Full location intelligence, trade area maps, demographic customer profiling |
| tier 2 | $1100/mo — Unlimited data destinations, custom data transformations, priority data refresh, SLA | — |
| tier 3 | $2400/mo — Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Funnel if
- Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
- Agencies needing automated currency conversion and standardized cross-channel reporting
Choose Placer.ai if
- Retail chains, restaurant franchises, and commercial brokers evaluating foot traffic trends
- Out-of-home (OOH) media planners measuring retail audience exposure
Where each one disappoints
Funnel
- Small businesses with simple single-channel ad accounts
Placer.ai
- Pure digital SaaS companies with no brick-and-mortar physical presence
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.