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Funnel vs Klipfolio: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanFunnelKlipfolio
tier 1 $400/mo — Up to 5 data destinations, 3 years data storage, automated connectors, email support Free — Unlimited metrics, 2 dashboards, 4-hour data refresh, 1 user
tier 2 $1100/mo — Unlimited data destinations, custom data transformations, priority data refresh, SLA $90/mo — 4 dashboards, 1-hour refresh, 4 users, unlimited data history
tier 3 $2400/mo — Custom data warehouse pipelines, dedicated data architect, SSO, custom enterprise SLA $225/mo — 10 dashboards, 15-min refresh, 10 users, custom domain sharing
tier 4 $420/mo — 20 dashboards, priority data refresh, unlimited users, dedicated support

read from both vendors' pricing pages · 23 Aug 2026 · how we verify

Choose Funnel if

  • Mid-market and enterprise marketing teams managing multi-million dollar ad spend across global markets
  • Agencies needing automated currency conversion and standardized cross-channel reporting

Choose Klipfolio if

  • Growing businesses needing custom real-time executive KPI dashboards
  • Agencies sharing live client performance metric boards

Where each one disappoints

Funnel

  • Small businesses with simple single-channel ad accounts

Klipfolio

  • Writing automated promotional marketing blog copy

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

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