Clay vs ZoomInfo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Clay | ZoomInfo |
|---|---|---|
| tier 1 | Free — 500 actions a month, unlimited seats and tables | On request — Core B2B database, direct phone numbers, email addresses |
| tier 2 | $60/mo — From 15,000 actions a month | On request — Org charts, company tech stack details, buyer intent signals |
| tier 3 | $205/mo — From 40,000 actions a month, CRM auto-sync | On request — Website visitor deanonymization, custom intent topics, real-time webhooks |
| tier 4 | On request — Custom action volume | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Clay if
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Choose ZoomInfo if
- Enterprise B2B sales teams requiring extensive verified organizational hierarchies
- GTM leaders using buyer intent data to drive account-based marketing campaigns
Where each one disappoints
Clay
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
ZoomInfo
- Early-stage startups with annual budgets under $15,000
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.