Clay vs Folk: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Clay | Folk |
|---|---|---|
| tier 1 | Free — 500 actions a month, unlimited seats and tables | $24/mo — Per user/month, unlimited contacts, 500 email sends/month, Chrome extension |
| tier 2 | $60/mo — From 15,000 actions a month | $39/mo — Per user/month, 2,000 email sends/month, Magic Field AI, dedicated support |
| tier 3 | $205/mo — From 40,000 actions a month, CRM auto-sync | $79/mo — Unlimited email sends, custom workspace permissions, dedicated onboarding |
| tier 4 | On request — Custom action volume | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Clay if
- Outbound teams that already know their ICP
- Agencies building lists for several clients
Choose Folk if
- Founders, venture capitalists, creators, and modern agencies looking for a flexible Notion-style CRM
- Teams conducting personalized email outreach powered by AI data enrichment
Where each one disappoints
Clay
- Anyone expecting a finished CRM — Clay is upstream of one
- Small teams — the action slider raises the price fast above the $60 entry
Folk
- Enterprise enterprise call centers requiring multi-agent phone dialers
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.