Apollo.io vs ZoomInfo: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Apollo.io | ZoomInfo |
|---|---|---|
| tier 1 | Free — 900 credits per seat per year, 2 sequences | On request — Core B2B database, direct phone numbers, email addresses |
| tier 2 | $49/mo — 30,000 credits per seat per year, unlimited sequences | On request — Org charts, company tech stack details, buyer intent signals |
| tier 3 | $79/mo — 48,000 credits per seat per year, call recording and AI insights | On request — Website visitor deanonymization, custom intent topics, real-time webhooks |
| tier 4 | $119/mo — 72,000 credits per seat per year, minimum 3 seats, SSO | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Apollo.io if
- Teams that need data and sequencing from one vendor
Choose ZoomInfo if
- Enterprise B2B sales teams requiring extensive verified organizational hierarchies
- GTM leaders using buyer intent data to drive account-based marketing campaigns
Where each one disappoints
Apollo.io
- Anyone with strict data-accuracy requirements — verify samples first
ZoomInfo
- Early-stage startups with annual budgets under $15,000
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.