ActiveCampaign vs Nutshell: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | ActiveCampaign | Nutshell |
|---|---|---|
| tier 1 | $15/mo — 1 user | $19/mo — Per user/month, unlimited contacts, visual pipeline, 2-way email sync |
| tier 2 | $49/mo — 1 user | $49/mo — Per user/month, unlimited pipelines, sales automation, activity reporting, phone recording |
| tier 3 | $79/mo — 3 users | $79/mo — Per user/month, custom permissions, dedicated success manager, audit logs |
| tier 4 | $145/mo — 5 users | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose ActiveCampaign if
- Small businesses wanting automation and CRM from one vendor
- Anyone who wants a stated refund path rather than a trial that quietly converts
Choose Nutshell if
- B2B sales teams wanting both individual sales cadences and mass marketing newsletters in one tool
- Growing companies wanting unlimited contact storage without penalizing pricing tiers
Where each one disappoints
ActiveCampaign
- Teams above five people — every tier bundles a fixed seat count
Nutshell
- High-frequency consumer ecommerce stores requiring SMS MMS wheel gamification
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.