mParticle
Enterprise customer data platform (CDP) for real-time identity resolution and data routing
pricingfree tierapichecked 24 Aug 2026
What mParticle is
mParticle is an enterprise customer data platform that unifies customer interactions across mobile apps, websites, and connected devices. It provides real-time identity resolution, data hygiene rules, and privacy compliance controls, streaming clean first-party customer profiles directly into marketing automation, analytics, and advertising endpoints with zero latency.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Growth CDP | On request | Core SDK data ingestion, real-time identity resolution, standard marketing connectors |
| Enterprise Suite | On request | Predictive audience segmentation, data governance rules, warehouse sync, 24/7 dedicated support |
Enterprise pricing scaled by monthly active users (MAU) and event ingestion volume.
Free access: Interactive platform demonstration and customer data architecture review upon request
read from the vendor pricing page · 24 Aug 2026 · how we verify
Best for
- Mobile-first enterprise brands managing customer identity across native apps and websites
- Growth marketers activating real-time behavioral segments into Braze, Klaviyo, and ad platforms
Not for
- Simple WordPress blogs with no registered user accounts or mobile apps
Integrations
mParticle alternatives
All 4 alternatives to mParticle, compared Get the Toolvern badge for mParticle
Amplitude Digital analytics platform for user behavior tracking and product experimentation 
AppsFlyer Global mobile marketing attribution and data clean room platform 
Albacross GDPR-compliant B2B website visitor intelligence and account intent platform 
Airgram AI meeting assistant for real-time transcription and collaborative agendas Head to head: mParticle vs Amplitude mParticle vs AppsFlyer mParticle vs Albacross mParticle vs Airgram
Compiled by Stepan Noianov from the vendor's own site and pricing page. Something wrong? Report an inaccuracy.